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Glass Half Full: UFC on FOX 4 ratings hold steady

The UFC on FOX 4 event took place on Saturday night and turned out to be an event filled with drama, great finishes, and tremendous displays of heart and determination. That was just enough for the UFC on FOX 4 event to average 2.44 million viewers according to Nielsen Media Research numbers released by FOX.

The UFC on FOX 4 event posted a 19% increase in the key 18-34 male demographic and was the highest rated non-Olympic program in that category. The event also bested the UFC on FOX 3 event which averaged 2.42 million viewers in May while peaking at 3.3 million viewers during the main event of Shogun Rua vs. Brandon Vera.

Through its first four events, the UFC on FOX is averaging a 2.0/4 in households with 3.5 million viewers with the main male demographics posting a 2.5 for both Men 18-34 and Men 25-54 and a 2.4 for Men 18-49.

ProMMAnow analysis:

There’s no question that FOX and the UFC wish that the ratings were higher than they were, however, the ratings for the Olympics are through the roof and way up from four years ago at 34 million viewers per day. The main thing to take away is that the UFC is still winning the key demographic areas despite having disappointing overall ratings. Also, the UFC on FOX 4 show had a continually growing audience which is pretty tough to do over a 2 hour period. The ratings went like this:

8:00pm –  0.9, 1.91 avg. viewers
8:30pm –  1.1, 2.10
9:00pm –  1.2, 2.20
9:30pm –  1.2., 2.36

10:00pm–2.0, 3.3

The gains were not massive each half hour but they were gains nonetheless, and almost gained a 1.5 million viewers over two hours. The fights delivered and the UFC prelims for this event were an all time average high for FUEL TV which is encouraging to see. We’ll keep an eye on the ratings for LIVE events on FUEL TV going forward as well as the next show on FOX.

Stay tuned to ProMMAnow.com (www.prommanow.com) for all of your MMA news and commentary.

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