UFC on FUEL TV: Munoz vs. Weidman, the fourth UFC® Fight Night on FUEL TV (www.fuel.tv), delivered the network’s third most-watched day in history and its second most-watched night of Primetime with 211,000 total viewers, according to figures released by Nielsen Media Research. The action-packed three-hour program, which featured six live bouts, was the fourth of FUEL TV’s six exclusive UFC events in 2012.
That’s a pretty good number with all things considered going into the event. It was headlined by two middleweight fighters with little to no name recognition in Chris Weidman and Mark Munoz. Also, the fight peaked during the main event at 291,000 viewers which is always a good sign.
George Greenberg, Executive Vice President and General Manager, FUEL TV commented on the news:
“Live fights are a huge draw for FUEL TV. Audiences are also tuning-in for all the live pre- and post fight shows as well. UFC programming has been a ratings magnet for Fuel TV”
The next UFC telecast will be the UFC 149: Faber vs. Barao weigh-in show on Friday, July 20th, at 6 p.m. ET. FUEL TV will also air the UFC 149 post-fight show after the PPV event on Saturday night. It’ll be interesting to keep an eye on the UFC on FUEL ratings as the year unfolds. The key will be if the fledgling network can secure distribution into more homes as the network currently has about 36 million subscribers.
Stay close to ProMMAnow (www.prommanow.com) for more analysis and commentary as information becomes available.