HOBOKEN, New Jersey (February 20 , 2012) – United Kingdom-based ‘Ultimate Challenge Mixed Martial Arts’ is coming to FIGHT NOW TV TM – America’s only 24-hour combat sports and entertainment channel – throughout 2012. A deal was announced today by both principals.
UCMMA co-founder Dave O’Donnell was a driving force behind the first wave of MMA growth in the U.K. with Cage Rage which featured many current and past stars, including Anderson Silva, Vitor Belfort, Michael Bisping, Paul Daley, Ian Freeman, Matt Lindland, Melvin Manhoef, Antonio Silva, Renato ‘Babalu’ Sobral, just to name a few.
Dave O’Donnell and his new team are now building on that rich tradition of showcasing great talent and discovering future stars with its UCMMA “The Ultimate Challenge” brand.
“We are very excited that we can feature UCMMA events on our channel,” commented Mike Garrow,GM and co-founder of FIGHT NOW TV. “The quality of fights UCMMA puts on is excellent, making it a perfect fit with our mission to deliver MMA action, not only from the United States, but around the globe.”
FIGHT NOW TV viewers will be able to watch the two most recent UCMMA events in their entirety, Feb. 22 & 23, as part of FIGHT NOW TV’s “Every Night a Different FIGHT” programming block, starting at 10pm ET.
The next UCMMA 27 event is set to take place April 7 from The Troxy Theatre in London, England.
“At UCMMA,” the promotion’s co-founder Ray Ramnath added, “we are excited to show American fight fans how the cream of the crop ‘finish it’ in The Cage. The opportunity to work with FIGHT NOW TV will allow us, Europe’s largest MMA organization, to showcase the best U.K. talent in the valuable U.S. market.”
FIGHT NOW TV is available on Cablevision channel 464 as part of the iO Sports & Entertainment Pak!
About FIGHT NOW TV: With offices in New Jersey, Las Vegas and Toronto, FIGHT NOW TV is a cross-platform media company that creates and distributes content through its television, video on demand, and online outlets.
Founded by Channel Zero, Inc. and media entrepreneur Mike Garrow, FIGHT NOW TV launched earlier this year as the first and only 24-hour-a-day, seven-days-a-week combat sports channel in the nation. The network’s mandate is to bring the best battles, fiercest fights and stunning knockouts to America. FIGHT NOW TV caters to fight fans of every genre, giving them a front row seat to compelling coverage of MMA, boxing, wrestling/grappling, Muay Thai, kickboxing and other combat sports. FIGHT NOW TV is the place for the best analysis, live and current events, documentaries and news coverage of the biggest PPV events and match-ups from around the globe.
FIGHT NOW TV has also enlisted one of the fight game’s biggest names to join its camp, 5-time UFC champion and MMA legend Randy Couture, who serves as both spokesperson and analyst for the channel.
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For more information about FIGHT NOW TV go on line at www.fightnow.com, or follow on Twitter@fightnowtv and Facebook.com/fightnowtv.