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Fuel TV’s 24-hour UFC marathon a ratings success

The Ultimate Fighting Championship and FUEL TV kicked off their new relationship with a 24-hour UFC marathon on January 1 featuring the premiere of five new shows.

FUEL TV has confirmed that viewers tuned into the UFC programming in record numbers. Sunday, Jan. 1, 2012 was the second most-watched day in the network’s history with the Total Day average up +378% compared to the January 2011 average.

The network also had its highest-watched Primetime night ever, up +493% compared to the 2011 Sunday average. And the top show of the day, “UFC Bad Blood”, which aired at 7 p.m. ET, was the fourth most-watched show on FUEL TV among Households since the network became nationally rated.

George Greenberg, Executive Vice President and General Manager, FUEL TV, commented:

“FUEL TV’s New Year’s Day Marathon of UFC programming was essentially Day 1 of FOX’s seven-year relationship with the UFC. We are confident that this exceptional and powerful programming, our cross-network promotional strategy, along with a great working relationship with UFC management, will continue to drive growth for UFC and FUEL TV over the long term.”

FUEL TV plans to air more than 2,000 hours of UFC programming in 2012, with more than 100 hours of LIVE fights, weigh-ins, preliminary card bouts, and pre- and post-fight shows.

Now that the UFC and Spike TV have cut ties, any true UFC fan is going to want to have access to FUEL TV in 2012. There is just no way around it. To find FUEL TV in your area go to www.fuel.tv/getfueltv, or call 877-4 FUEL-TV.

Check out FUEL TV on Facebook at: www.facebook.com/fueltv and on Twitter at @FUELTV.

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