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Will UFC on FOX: Velasquez vs. Dos Santos ratings be a true barometer for future shows?

Yes and No.

The UFC on Fox: Velasquez vs. Dos Santos event is the first time that the UFC heavyweight championship will air on network television. There has been a ton of advertising and promotion put behind this event with commercials airing since September, and a one hour UFC Primetime show that aired after a NFL football game last Sunday which garnered around 2 million viewers.

However, this event is a one hour special with ONLY the UFC heavyweight title fight being shown although there are nine other fights on the card. UFC president Dana White said the featured fight will be the only fight shown on the broadcast, even if it “only goes 10 seconds.”

The fight is scheduled for 25 minutes, but it is highly unlikely that this fight will last that long considering that out of a combined 23 fights both fighters have only gone this distance three times.

So what will fans be watching should the fight end early?

UFC president Dana White said that the UFC plans on doing pre-fight interviews with both fighters. So that feature combined with some pre-fight analysis and predictions from announcers coupled with commercials will likely fill the first 15-20 minutes of the broadcast. They will have to allot nearly 30-35 minutes for the actual fight should it actually go the distance. If the fight ends early I’m sure they will use that time to promote the upcoming UFC 139: Shogun vs. Henderson PPV which will take place exactly one week later also in California. You can probably expect more commercials as well as it was reported that UFC on Fox Ad Inventory has been sold out for quite some time.

So looking at all of that information it is likely to be a mixed bag in regards to how many viewers the show will garner. The show has been heavily promoted but will folk tune in for only one fight featuring two fighters that many casual fans have never heard of? If this show is do to well ratings wise, it will probably have to lean heavily on the power of the UFC brand which is certainly possible.

However, I wouldn’t expect the ratings for this show to be indicative of what to expect in the future with events featuring 4-6 fights over a 2-3 hour time frame since this show is only an hour long.

I think the show will do close to 6 million viewers, give or take a little. How many viewers are you expecting to tune in on Saturday night?

  • Sean6023

    I am guessing at peak there will be 10 million easy.

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  • http://www.facebook.com/profile.php?id=516467322 Chaz Bryant

    Saturday night is a pretty weak night for TV, this past Saturday night ABC College Football recieved 2.9 million viewers while the CBS “Game of the Century” LSU-Bama gained 18 million and won the night running away and stopping at Starbucks. The UFC on Fox should win the night up against some weak games and by pure hype given my prediction is average is around 5.5 million. 1 fight on Fox there’s going to be too much filler, which is going to piss people off, and they’ll pop in and out.

  • http://twitter.com/KelvinHunt Kelvin Hunt

    Good to see you here Chaz…yep…I’m thinking somewhere in that ball park…as to comment below…IF the UFC were to put on a major PPV on FOX..something like UFC 129…(not going to happen)..it would do certainly do 10 million easy IMO.

  • chax

    the problem I have is the 1 and only fight on Fox, if like they said there not going to show another fight if there’s a knockout first round 10 sec now you have to fill 30 minutes no one wants to see fill time that drops the numbers.

  • Anonymous

    I think it could do more than 5.5 million just because a lot of people will already be in front of a TV for the Pacquiao-Marquez PPV later that night.

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