The Ultimate Fighting Championship announced today they have reached a multi-year sponsorship renewal agreement with Harley-Davidson. The world famous motorcycle maker first became a core sponsor of the UFC in 2008 and will continue to be featured on Pay-Per-View and television broadcasts, online and inside the UFC Octagon.
Founded in 1903 by William S. Harley and Arthur Davidson in Milwaukee, Wis., Harley-Davidson was instrumental in helping the UFC stage their first event in the state of Wisconsin Sunday night with “UFC Live: Hardy vs. Lytle“.
Main event winner, longtime UFC veteran and the man who won “Fight of the Night” and “Submission of the Night” honors in what was his final professional fight, Chris Lytle, was awarded a 2012 Harley-Davidson HD BLACKLINE motorcycle for his victory over Dan Hardy.
Harley Davidson is also helping the UFC launch “Hometown Throwdown”, a campaign beginning next month that will give fight fans the opportunity to bring a UFC event to their city in 2012. Starting in September, UFC fans can visit www.ufc.com/hometownthrowdown and vote for the city where they most want to see a LIVE UFC event held next year.
UFC President Dana White commented:
“Harley-Davidson has been a great partner for the UFC since 2008 and we’re excited to continue working with them for years to come. We love keeping the fans involved and so does Harley-Davidson, so we’re also excited to partner with them for the Hometown Throwdown. This is a great promotion. Fans are always asking for us to bring a UFC event to their city and now they’re in control. If they want the UFC in their city, they just have to rock the vote.”