London, England – June 20, 2011 – The British Association of Mixed Martial Arts (BAMMA), currently the largest and most prominent mixed martial arts fight promotion in the Europe, is about to get event bigger. The leading MMA promotion has big plans to increase their fan base outside of the UK by expanding into other markets, plans that include establishing a stronger presence in the U.S. market. BAMMA executives announced today that they have engaged Phoenix, Arizona based Melissa Ingram PR to spearhead these efforts.
Compelling bout cards, arena sized venues, and high quality televised fight events. These are just a few of the qualities that set the British Association of Mixed Martial Arts (BAMMA) apart from other fight promotions in the UK. The organization, which has continued to rise in popularity since its inception, has successfully established itself as Europe’s leading MMA promotion. BAMMA executives are now ready to build on that success.
Liam Fisher, Head of Business Development for BAMMA, had this to say “Our goal is to elevate the BAMMA brand to a whole new level in the coming months. Establishing a stronger presence in the North American market is our first step towards that goal, and we felt that engaging a U.S. based public relations firm was the best way to do that.”
The BAMMA team was very strategic when choosing a PR firm in the United States. They were not only looking for an established state side firm with a proven track record, they wanted a firm that was well versed and well-connected in the combat sports industry. In the end Melissa Ingram PR was the clear choice.
According to Fisher, “We are truly honored to be working with Melissa Ingram. She has a stellar reputation within the combat sports industry and came highly recommended by our U.S. media partners. We were also impressed with Ms. Ingram’s knowledge of the sport and well-established relationships within the industry. Her firm boasts an A-list client roster that speaks volumes. The roster includes many of the industries elite including Keith Jardine, Bas Rutten and Frank Shamrock. We are confident that Ms. Ingram will successfully elevate BAMMA’s media presence in the U.S.”
BAMMA events are highly anticipated by MMA fans worldwide and broadcast live on the NBC Universal owned channel Syfy in the UK. So far fight fans outside of the UK have been able to watch BAMMA events live via BAMMA.tv, however in the coming weeks, the organization plans to announce some very exciting and interesting international television deals that will take the BAMMA brand to a whole new level. With the popular UK fight promotion planning to host several high-octane MMA fight events between now and the end of 2012, the future looks very bright for the organization.