MC Hammer has released a new rap video called “Better Run Run” featuring some of the fighters signed to his Alchemist Management company, but to truly appreciate the video you have to understand the story behind it.
Kanye West released a song earlier this year called “So Appalled” that featured Swizz Beats, RZA and Jay-Z. On that song Jay-Z mentioned MC Hammer in a verse:
”Hammer went broke so you know I’m more focused, I lost 30 mil’ so I spent another 30, ‘Cause unlike Hammer 30 million can’t hurt me.”
This is what is known in the rap world as a “dis”.
After the song came out, Hammer commented on his Twitter and announced he would “answer” Jay-Z with a video on Halloween which is when this video was released. (Technically it seems it was released early this morning):
“The Answer to Jay comes on Oct 31 ( Devils Nite) ..I saw him coming.”
“@ kanyewest jay-hoe aka #HellBoy Tell Jay Oct 31 (Devils Nite). We’ll see if this record and video ‘Hurt’s Him.’
“You wanted my attention #HellBoy (Jigga) ..you got it,”
There have been rumors and allegations that Jay-Z worships the Devil and apparently the lyrics to “Better Run Run”, Hammer’s sense of timing, releasing this video on what he calls “Devil’s Nite” and calling him “HellBoy” is in reference to that. Also, it is not hard to notice the guy running in the video is wearing Jay-Z’s trademark “NY” baseball cap.
Now that Hammer is in the MMA fight management business, it’s probably a safe bet that his “posse” is a lot tougher than Jay’Z’s. The video features Grudge Training Center’s Brendan Schaub, Nate Marquardt, as well as coach Trevor Wittman and Eliot Marshall.
So what are your thoughts on the whole Hammer vs. Jay-Z beef and the video? Does it rank up there with “Can’t Touch This”?
Hammer vs JayZ. Dana, make it happen!
Hammer looked like he had some boxing skills in there. Rap battle then mma battle.
This is embarrassing.
It’s only embarrassing if you haven’t already had to file bankruptcy…
expose those fools, knock all their heads off tryna corrupt the world. jay-z- let him burn with his soul.
Isn’t it pitiful that this rapper feud shit still continuing, It killed tupac and biggy but are others learning from it? Doesn’t Jay-z have anything else better to do? does he need to dis someone to prove he got game? this generation of black music artist need to shut up and take lesson from Vandrose Al green and others.they never pull nobody down to lift them selves. their talent did it all for them> It time to emancipate from mental slavery and stop behaving like house slaves who think the were better than the ones in the field, this shit have to stop, it getting old! why is this kind of behavior so ever among blacks?
bankruptcy can happen to anybody, don’t laugh when your neighbor house caught fire, wet yours, maybe you’ll asses should be at the back of the bus still, then you all would know how to get along with each other…………..
Hammer don’t hurt em.
I blame the liberals
I am being sarcastic
[…] the background story on the whole beef. Link to article Basically in Kanye’s track “So Appalled” Jay disses Hammer, and Hammer comes back […]