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Third UFC Gym to open in Inland Empire/Corona, California

Enrollment Center opens for memberships October 18th, 2010

Las Vegas, NV (USA) –Since the doors opened at the first two UFC® Gym locations (Concord, CA and Rosemead, CA) in the last year, the response from fitness enthusiasts has been overwhelming. From the time membership enrollment began in June 2009, several thousand people have signed up to take part in the ultimate fitness experience UFC Gym offers its members. From training inside the hallowed Octagon® to tackling UFC Gym’s Ultimate TRX workout, individuals of all ages and fitness levels in the Concord and Rosemead areas have come out in droves to participate in the next wave of fitness.

The Inland Empire will now have their chance to experience all that UFC Gym has to offer. Just weeks after the grand opening of the Rosemead location, New Evolution Ventures (NeV), and the UFC announced today that the third UFC Gym location is set to open in Corona, CA. Continuing in an effort to shake up and revitalize the fitness industry UFC GYM announced the opening of their enrollment center at 390 N. McKinley Suite #116 beginning October 18th, where discounted memberships will be available. The new facility (currently under construction) will be located in the same shopping center, to the east of Costco, and is scheduled to open in early 2011.

“The response to the UFC Gyms has been incredible!” said UFC President Dana White.  “The fitness industry has been stale for a long time.  Finally there is a place where people can go and stay excited and motivated to work out and learn. We can’t open these gyms fast enough.”

“This UFC Gym facility will be second to none. No one out there can replicate what we do. The Corona location will continue to provide innovative fitness training and create an atmosphere where members will see immediate results. UFC Gym is not what you expect and more than you could imagine” said Jim Rowley, NeV CEO/co-founder.

With easy access off Interstate 15 and State Route 91, UFC Gym officials expect the Corona facility to become an instant fitness destination. At almost 45,000 square-feet, the gym will feature cutting-edge training techniques, including MMA programming such as Muay Thai kickboxing, jiu jitsu, self-defense classes, and team-oriented Daily Ultimate Training, as well as one-of-a-kind offerings such as a 32-foot Octagon, UFC Kid’s Gym Fitness, Octagon Training Disciplines, and High-Octane Conditioning. What’s more, the third UFC Gym will inspire members to realize results like never before.

About UFC® GYM

UFC® Gym is the first major brand extension of the Ultimate Fighting Championship, the all-time industry leader in the sport of mixed martial arts.  In alliance with New Evolution Ventures (NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes.

Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC Gym creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC Gym has developed an atmosphere where members can see immediate results.

UFC Gym is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit ufcgym.com.

Ultimate Fighting Championship®www.ufc.com
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve UFC live pay-per-view events annually and 30 live arena events around the world.  UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s Versus network.  Globally, UFC programming is broadcast in over 130 countries, territories and jurisdictions, reaching 430 million homes worldwide, in 20 different languages.  Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym, UFC Fight Club affinity program, UFC Fan Expo festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

About New Evolution Ventures (NeV)

Based in Northern California, New Evolution Ventures (NeV), previously New Evolution Fitness Company (NEFC) is a private equity firm focused on acquisition, development, management and operation of fitness, media and sports entities both domestically and internationally.

Co-Founded in 2008 by Mark Mastrov and Jim Rowley, the current team of NeV professionals are shaping the world of fitness, media, and sports one brand at a time. With a foundation representing over a century of experience in health, wellness, sports, entertainment and fitness, NeV currently has operations and investments in over 20 countries worldwide.

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