TORONTO – The Ultimate Fighting Championship today announced the addition of a Canadian office which will be led by former Canadian Football League Commissioner Tom Wright. Wright also ran Adidas Canada for 11 years.

The announcement came on Tuesday at a “We Love Canada Press Conference” held by the UFC at Toronto’s Rogers Centre.

Although Toronto is still one of the Canadian provinces where MMA is not regulated, White and company are confident it is only a matter of time. “What this shows is how serious we are about getting this done,” said UFC President Dana White.

Canada is the UFC’s second largest market outside the United States, and the company’s goal is to get MMA regulated throughout all the country’s provinces, including Toronto.

The significance of today’s announcement is that it shows the continued growth and popularity of professional mixed martial arts. It also once again proves the UFC is at the helm and leading the charge of taking the sport around the world.

From England to Germany, from Australia to Abu Dhabi, Canada, and beyond, there is no end in sight to the growth of the UFC brand and the sport of MMA.

An archive of the “We Love Canada Press Conference” can be seen in ProMMAnow.com’s UFC Room.

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