Valencia Entertainment Inc., a subsidiary of ValCom, Inc., has just announced the signing of a three-year license distribution deal with the Xtreme Fighting Championship (XFC) Mixed Martial Arts promotion.
The XFC has been recognized for staging some of the largest live mixed martial arts events in the country. XFC’s last four shows at the St. Pete Times Forum in Tampa, Florida all drew over ten thousand fans each, setting an international MMA attendance record according to their website.
The plan is to now bring the same type of action-packed show that so many fans are enjoying to network TV. Valencia Entertainment Inc. plans on producing 13 one hour long television episodes, which will be distributed on cable TV worldwide.
“The growing billion dollar industry of martial arts fighting combined with broad demographic viewers makes this XFC deal very valuable. We will be reproducing the previous 13 episodes as well as future episodes with a three-year contract. This deal could prove to be invaluable,” said Vince Vellardita, President & CEO of ValCom, Inc.
“MMA programming that’s currently on cable television and has out-performed more established sports like MLB, NBA, NHL, NASCAR, boxing and even the NFL amongst 18- to 34-year-old men on their respective cable homes. XFC’s unique brand positioning as the ultimate proving grounds for the champions of tomorrow is a perfect fit for this worldwide sports phenomenon, and we expect this partnership to be lucrative and successful for all parties.”
The XFC draws the largest live venue crowds, second only to The Ultimate Fighting Championships. “With heart-thumping action and adrenaline-charged cage fighting between the dedicated warriors of XFC, we provide a platform for the champions of tomorrow to showcase their talents and develop into legends,” said XFC president John Prisco.
“We’re delighted to be affiliated with ValCom and look forward to growing MMA to even greater heights because this sport is just 15-years-old and hasn’t even come close yet to reaching its full potential.”
With Strikeforce stuck on NBC very early Sunday mornings being the only MMA promotion currently on network television and with the UFC winding back The Ultimate Fighter series on SPIKE to once a year, the XFC has the potential to springboard into the upper echelon of MMA with this television deal.
-Jeff Howard